This line of skis revolutionized the use of
color in the ski industry to move it beyond
the typical black standard and differentiate
the product to the skier’s level.
The spectrum of color designates the skill
level designed into the skis and relates to
the psychological mind set of the skier—
from beginner to expert to Hot Dog. Color
responds to the confidence level of the
customer while still being distinctive, even
at the novice level, blue.
LN for Head