Louis Nelson Associates to Provide Strategic Planning for Vanguard Health Systems Inc.
Louis Nelson Associates (LNA) was recently retained by Vanguard Health Systems Inc. to provide strategic planning and design services for a comprehensive program of product delivery, identity, logo and signage for 4 major hospitals in the Boston-Worcester area. The LNA team of graphic and industrial designers will begin work this spring, performing marketing evaluations and site surveys, and reviewing community needs. The unified package of market communications, signage and wayfinding, and identity formation will reflect the values and goals of the Worcester and Metrowest Medical Centers and strategically position the hospitals within their respective communities. LNA will work to build an identity that communicates reassurance, expertise and caring to the hospitals’ various users.
Creating the Complete Hospital
Louis Nelson has presented a master plan of innovative concept design for a comprehensive program of product delivery, identity, branding and signage to turn around two medical centers and three hospitals in the metro-west Boston and Worcester area.
The Nelson team of planners, communications and wayfinding designers began work, performing market evaluation, site surveys and reviewing community needs. The resulting unified package of marketing and communications, wayfinding, and brand concepts gave rise to re-thinking of the entrances, reception and waiting areas, corridors, patient rooms and staff areas reflects the values and goals of the Worcester and metro-Medical Centers, strategically positioning the hospitals within their respective communities.
Fresh and caring methods to attract customers through the new entrances, reception procedures and a new identity system utilizing meaningful symbols of care, together with clear identifying and wayfinding signs in the hospital building complex were recommended by the Nelson team.
Design research has shown that customers will respond favorably to this new personal attention and clarity in caregiving.
Louis Nelson for Vanguard Health Systems